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Mayor Wang Xiankun Visits Kangpus, Boosting New Industrial Live-streaming Business

On May 6, Mayor Wang Xiankun and his entourage visited Kangpus Compressor (Shijiazhuang) Co., Ltd. for a special investigation and guidance on the development of industrial live-streaming e-commerce and the digital transformation and upgrading of manufacturing industry.They inspected the production workshops and live-streaming sites, and learned in detail about the company’s live-streaming operation, market expansion and talent training. The group fully affirmed and highly praised the company’s achievements in developing industrial live-streaming business and driving growth vitality through innovative models.

Rooted in industrial innovation, consolidate the foundation of live streaming development

Founded in 2004, Kangpus Compressor is a high-tech enterprise integrating R&D, design, production, sales and after-sales service of air compressors. With over two decades of dedication to the compressor industry, innovation always serves as its core driving force.The company mainly offers 115 product models across eight series, including permanent magnet variable frequency two-stage compressors and mine explosion-proof screw air compressors. It holds 2 invention patents, 40 utility model patents and 8 design patents. Backed by solid technological strength, it has been accredited as a National High-tech Enterprise, Hebei Provincial Single Champion Enterprise and Hebei Specialized, Refined, Differential and Innovative SME, laying a solid product and technological foundation for industrial live-streaming business.

Seize live-streaming opportunities, explore new paths for industrial marketing

Since 2010, Kangpus has made forward-looking layout in short videos. It independently runs official accounts on mainstream platforms, consistently releasing original content covering product introduction, technical popularization, workshop scenes and case sharing to explore digital marketing approaches for industrial enterprises.
 
In 2025, the company achieved remarkable results in industrial live streaming. It realized efficient conversion from traffic to sales and leads to orders, serving as a typical example of local industrial enterprises embracing live-stream economy and advancing digital transformation.
 
Warm guidance from mayor clarifies the enterprise's development direction
During the inspection, Mayor Wang Xiankun visited the production workshops and live streaming venues. He carefully listened to the management's report on live streaming planning, channel expansion, team building and operational performance, and inspected live broadcast equipment, scene setup and product display procedures on site. He highly recognized Kangpus' initiative to embrace new business forms and boost product sales and brand influence via live streaming.
 
Mayor Wang stressed that industrial live streaming serves as an effective measure to advance manufacturing upgrading, expand domestic and overseas markets and elevate brand influence. Shijiazhuang boasts solid manufacturing foundations with huge potential and promising prospects for industrial live streaming. Enterprises shall draw on advanced experience, innovate live broadcast forms and content, and extend live streaming scenarios to workshops and R&D centers to enhance professionalism and appeal. Efforts should be made to cultivate professional talents and conduct skill training to build versatile teams proficient in technology, operation and live streaming. Companies also need to align with relevant policies, leverage the city's "Thousand Products Ten Thousand Live Streams" initiative, improve supporting services, and help more Shijiazhuang-made products reach domestic and global markets through online channels.
 
The sincere instructions and targeted guidance have defined a clear direction and bolstered confidence for Kangpus to further expand industrial live streaming, accelerate digital transformation and pursue high-quality development.
 
                                                 Forge ahead with joint efforts to polish the brand of Shijiazhuang Manufacturing
his inspection and guidance represents recognition of Kangpus' past achievements as well as motivation for future growth. Going forward, the company will fully implement municipal government arrangements, keep the mayor's instructions in mind and seize opportunities of industrial live-streaming development, focusing on three key aspects:
 
Innovate live-streaming modes. Further optimize the model integrating workshop live broadcast, technical explanation and practical case demonstration. Broadcast directly from production sites to vividly display manufacturing techniques, core technologies and quality control, so as to win customer trust.
 
Strengthen professional talent teams. Scale up training covering live operation, technical interpretation and short video creation, fostering professionals proficient in both industrial expertise and live-stream management.
 
Expand development horizons. Take live streaming as a link to consolidate domestic market share and explore overseas markets. Continuously boost brand influence and market competitiveness, strive for new progress, and contribute to the in-depth integration of industrial and online economy as well as high-quality economic growth of Shijiazhuang.